Google update new algorithm "Hummingbird"

Google has launched Hummingbird,  the new and improved search algorithm that improves the results compared to more complex queries, in commemoration of its 15th anniversary. Also showed improvements and new features in mobile products. 

 "Hummingbird" can make us think that has to do with the speed of indexing and display of results for that the movement of the wings of a hummingbird, but the truth is it has to do with understanding and improving the search results compared to more complex and lengthy user queries. Google has said that they have named "accurately and quickly."

Amit Singhal, senior vice president of search, said Thursday that the algorithm Hummingbird  had been released a month ago and which affected 90% of searches worldwide. He reviewed as Internet searches have changed and hence the need to change the algorithm seems that user queries are more and more complex chains and algorithms so far based on Boolean or keywords are outdated and deteriorated . 
Amit said that Caffeine was a big change that improved the speed of compilation or indexing of the information but not the relevance or ranking and perhaps since 2001 had not rewritten the algorithm. Panda and Penguin filters were not necessary for changes but the age of the algorithm, hummingbird is a total change of the algorithm obviously still using those filters.

One of the improvements is "   conversational search "the hummingbird is composed of new technologies that can understand natural language issues resulting from a natural question. This means that when we do a voice search context is longer and in a natural way as much as a normal conversation.

Google is preparing for something said in a  clinicseo   (can not remember which) on a long tail work longer and adapting natural for voice search results, you certainly could alter these results by the length and complexity semantics same, some looked puzzled me and told me that's what the  semantic algorithm  was ready ... it seems that time has given me the right and Amit Singhal as reported by the algorithm we had was old and was not prepared for it.

For example if you search by voice as: 
Where do most valued Calzone pizza closer to my house ? 
Google to date which were interpreted matching keywords and offered the results referring to these keywords as: Pizza - Calzona. 
Also the Knowledge Graph highlighting the different possibilities of a search and learned from user clicks specifying getting better results. The hummingbird seems to be the next logical step for the Knowledge Graph to enable understanding of the multiple factors.

 

Reduce the load time of your website

The charging time of a website is a very important factor for SEO. The Google algorithm greatly values ​​the sites to load quickly, and more from the explosion in the use of smartphones, with bandwidths lower than fixed internet networks. This is a factor that must be taken into account in the planning of any web site project , if not you had in mind when designing yours in this post we will give tips and tools to improve it.

Calculate the loading speed of your site

Before thinking load slow the first thing to do is calculate the current speed, for which there are many online tools such as Google Page Speed ​​, which will tell us how fast our website and upload it give us suggestions to do it faster.

Before applying any changes that you suggest then we recommend you measure the speed of loading before and after it, so you can assess the improvement achieved by each.

Clean up your code and minimize it

The code of a Web page is not usually what most weight, but opens many times, so it better be clean and organized. Eliminates unnecessary annotations and shrink, the network has many tools to do so.

By the end Javascript code and slows your load

Try to place the Java in an external file, if you can not position him at the end of your code, and avoid that late show until the Java content is loaded. 

If you are using a CMS on the net there are plugins and extensions that will help to delay loading to display content such as Lazy Widget Loader for WordPress.

Reduces server requests

If your website does many that the slow down tremendously. 

You can find the number of requests made ​​by your site with the tool GTmetrix , tell you what makes it slower.

Compressed gZip

Gzip is a compression format that web browsers can read and load much faster, use it and the speed of your site will increase enormously.

Sets the cache of your site

A cache is a copy of the web pages that browsers saved on the hard drive of the computers of people who visit them to avoid having to re-apply all this information to the server the next time you access them.

Configuring the cache can help greatly reduce the load time repeat visitors, there are many tools that help mark expiration dates of the elements of your website.

Eliminates plugins and extensions that do not use

The catalog of extensions and plugins for CMS is enormous, and often make the mistake of installing a lot of them do not use and then load that slow our site, Eliminate the utilicéis not and see how it slows down your site.

Are you sure you can think of a lot of feedback about this topic, send us your tricks!

Recommendations for protecting your Twitter account

The recent "hacking" of the Twitter account of Associated Press highlights the vulnerability of the platform. In this Magazine Weblog entry we explain what steps you can take as a user to ensure the security of your account.

A couple of days ago we learned how easy it is to access the official Twitter account of a media as AP and what that can mean : the impact on the stock market was a fall of 143 points, from 14,697 up to 14,554 .

Far from the story, the event exposes a security problem that is easily fixed by both of those responsible for the micro blogging platform as its users. By Twitter, the solution is to implement, login, verification in two steps, as have Google (How to activate two-step verification on your Google account), Drop box (How to activate two-step verification Drop box) and other platforms.

The "hack" by so much talk these days, is a way to bypass the security mechanisms in order to forcibly break into a computer system, your Twitter account, in this case. These mechanisms are diverse and the best known are the Trojans (hidden software that serves as a remote tool to violate the input), the partial attack denial of service (get a machine that consumes many resources and become vulnerable) and phishing (access stealing a user account and password using cheating methods). Of all these, you should know especially phishing defend is the most common form of "hacking" of your Twitter account.

Before viewing the basic measures (date) you must take in Twitter, as a user, to ensure your security, we recommend reading the following articles published at the time in Weblog Magazine: eight recommendations to avoid taking risks in social networks and How to make sure your Twitter account in 5 steps .

1. Create unique passwords on all your social networking accounts. If someone gets on an account, and you have the same password on all the social networks, it is very easy to access them all. In All Twitter we recommend these five applications for you to manage your passwords.

Passwords must be at least 10 characters long and contain letters, numbers and punctuation. Another good habit is to change your passwords every so often. If you want to facilitate the work of hackers, choose as password "123456" or the name of your girlfriend.

Two. Check third-party applications. There may be applications developed with the sole purpose of fraudulently breaking your Twitter account. Download applications only from those suppliers who will inspire confidence and reviews, from time to time, which ones you really need. Enter in Settings. Applications and click on the "Revoke Access" for applications that want to delete.

You can use applications on your phone as My Permissions to facilitate the work or extensions for Chrome as My Permissions Cleaner.

Three. Do not click suspicious messages. One of the methods of deception in phishing is sending messages with links to spoofed pages, where you invite type your username and password. These pages are clones of known sites (could be the home of Twitter, for example). If you receive a mention or a DM with a link style "I've seen this photo of you http://t.co ...." do not ever click. If the sender is one of your contacts, check the contents before opening the link, sending an email.

Another way to avoid problems is always accessing Twitter pages by typing the URL directly into the browser address bar. Neither Twitter nor anyone else will send never, under any circumstances, an email asking you your login credentials in the account.

It is essential not to open any file messages coming from unknown or participate in the classic chain e-mails. Be wary of emails that you receive and their attachments, and activate the anti-spam filters of your email client.

April. Tune your computer. This is essential: you must have a good antivirus (especially in the case of Windows), enabled the firewall and have updated software versions (especially customers of e-mail and instant messaging) and browser. Regarding antivirus is not only necessary to keep it in the latest version but update the database of known viruses.

Keep updated also the operating system and applications on your Smartphone.

May Always close the session? If you've used Twitter, or any application, into a public computer (library, etc..) Is desirable that always locks the session to end and delete the browser history, cache and cookies. To leave the session on Twitter, click "Log" drop-down menu corresponding to the sprocket.

If you use a Smartphone, make use of the password lock function to impede access to potential thieves.

Link Building Techniques in Search Engine Optimization

Search engine ranking bright is the main reason why online businesses to benefit from the search engine optimization. Search engine optimization is a procedure intended to improve the visibility of a website, which ultimately improves your traffic and sales. There are numbers of different types of SEO techniques you can use, and one of the best and most effective is link building. For the many advantages this technique provides 

SEO, almost all companies today are offering SEO link building services. Link Building is basically explained as the creation of incoming links to a website. These links will take good care of traffic to your site, which is the first step towards a successful online business. However, many companies are thinking about why, after publishing several links to various Web sites still do not get the desired results.