The U.S. software giant
is the first company that was the world in the sale of these devices to compete
in an increasingly integrated industry and expects to triple the market share
of Windows Phone in 2018
In order to enhance the operating system Windows Phone and try to break the duopoly Android-iOS , the U.S. software giant Microsoft has anuncado Tuesday buying patents
and business phones from the Finnish Nokia . For
the operation, which will not close until the first quarter of the year, it
will pay 5,440 million euros (7,200
million).Now; Nokia will focus on networking and services business.
The company, based in Seattle, will
pay 3,790 million euros for the mobile manufacturing unit increasingly behind
its competitors, and 1,650 million euros for the patent portfolio of Nokia, announced both in
a statement . Although the agreement is focused on
phone business in practice will total absorption Finnish company, one that the world's first company selling
these devices, and that currently shooting in bag with a rise of 41 %.
There was a time in which everything about phone was
Nokia.Fourteen years as a global leader says it all. Then came the touch phones. was there, as if by magic, the
concept of mobile, practical and simple , changed. A dead king, king post. In April 2012, Samsung, the South
Korean giant, became the main supplier of devices.
Alliance
Since early 2011, and until 2015 - Microsoft and Nokia have shared a covenant
in which all devices from the Finnish incorporate the operating system Windows Phone, a decision criticized even by Nokia
shareholders who have seen losing ground in each increasingly competitive phone
market. But their market share
has not only lost ground.
And so yes, anyone
think that this move will make Microsoft put its platform on Nokia , as it has confirmed that other manufacturers
offer. Both Samsung and HTC and
Huawei have been interested in distributed models with this system. The task now will be to allow Nokia
hardware innovations shine through Windows platform.From this it off economic forecasts ambitious: to triple the market share
of Windows Phone in 2018. That
is, from the current 4% to reach 15% in just five years.
Shortsightedness
Nokia has held for 14 years as a leader in the telephony market,
largely due to sales of low-end phones, but the late evolution towards tactile
world and a lack of vision about new trends has led to stop wasting 63% of
market share available to the end of 2007 .
The news coincides with the recent
announcement of the departure ofSteve Ballmer as
CEO of Microsoft and the detailed statement thatthe CEO of Nokia, S tephen
Elop, has abandoned his post, thereby
execute this Thus the total takeover Nokia. Both
multinationals expect the transaction to be completed in the first quarter of
2014 after approval by state regulators and shareholders.
With this operation, which will involve a new era for Nokia, the
giant Microsoft, which has also seen Apple, Google or Facebook gaining on him,
eat the absorption of a company that is an essential part of the economy of Finland and one of the pioneers in making
mobile telephony accessible. The
agreement includes the transfer of 32,000 employees on the payroll of the U.S.
multinational, from management, engineering, manufacturing, assembly and
distribution worldwide.
" It's an ambitious
step for the future ,
a situation that benefits both employees, shareholders and consumers. The two teams together will accelerate
the market share of Microsoft and its benefits on mobile ", said Steve Ballmer, CEO of Microsoft. "For Nokia this is an important
step to reinvent and strengthen our financial position and start our next
chapter," the joint statement said Risto Siilasmaa ,
which now has become interim CEO of Nokia.
A step like Google
Because of not knowing how to get on the fast and powerful train
of 'smart phones' and tablets in due time, Nokia has been forced to lay off
20,000 employees and eliminate some of the premiums of its employees in recent
years. Even had to close a major
plant in Finland, their home.
And his loss of interest worldwide has continued to fall at an
impressive rate, but has kept in emerging markets where it is still a great
host. In fact, in the second
quarter of this year saw a drop in mobile phone sales of 27% and cumulative losses in the last nine
quarters of 5,000 million Euros.
This move also marks Microsoft's commitment and ambition towards
the mobile market and its intention to be something truly great.
Could make Windows Phone a threat to the dominant operating
systems today who knows. After meeting the positive data
provided by consultancy Kantar who said that Windows Phone has accelerated its
pace in the five major European markets and has
even surpassed BlackBerry.
The step taken by Microsoft is similar to that given Google (creator of the Android operating
system) at the time of buying the phone maker Motorola in 2011, in a technology sector
increasingly integrated and in which portable devices, operating systems,
applications and other services are increasingly concentrated to compete. The business has changed and will keep
changing. Which other company will follow suit and step aside? Will Microsoft reap success with your
operating system?
After selling its Devices and
Services division, Nokia put all your attention on the other businesses, ie
continue to innovate in areas such as networking and advanced technologies as
well as developing its own mapping software and navigation, known as Nokia
Here.
Ballmer: "It's a big step into the future’
Microsoft
CEO Steve Ballmer has said that the purchase of the division of Nokia devices
and services "is a big step forward" and a step in the transformation
of the company began last July. In
addition, since the U.S. Company expect a transition "soft". "We are excited about the
proposal to bring the best efforts in the field of mobile devices Microsoft and
Nokia together," he says. It
also states that this acquisition "smart" is a "good deal"
for both companies.
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